Buds and Bonbons
Identity Design
Buds and Bonbons is a London-based florist brand built around the emotional language of flowers. The identity system was designed to establish a warm and joyful brand tone, where colour, typography, and graphic elements come together seamlessly to create a distinctive and inviting brand presence.
The Journey
Design Process
Design Challenge
Buds and Bonbons is a London-based florist brand that celebrates the beauty and emotional value of flowers. The challenge was to create a brand identity that reflects warmth, affection, and celebration while maintaining a refined and contemporary aesthetic suitable for a premium urban market.
Logo Concept
The identity concept draws inspiration from the delicate charm of floral buds and the sweetness associated with gifting. The logo was designed to evoke softness and elegance while maintaining a distinctive character for the brand. The visual mark reflects the essence of blooming flowers and the joy they bring to everyday moments.
Visual Language
The visual language brings together colour, typography, and graphic elements in a harmonious way to express warmth, love, and happiness. A soft pink palette, paired with elegant typography and subtle graphic form of bud stem, creates a cohesive identity that feels inviting, memorable, and emotionally engaging.
